Step 1 - Keyword Research
- Locate Optimal Keywords Based On 4 Factors
- Search Volume
- Difficulty To Rank (Competition)
- Average PPC Cost Per Click
- See Your Personalized Keyword Opportunities Here!
Step 2 - Article/Content Research
- Research Articles To Formulate A New Original Article That Directly Addresses Target Keyword
- Rinse & Repeat For Each Desired Keyword (Minimum 1 Article Per Keyword To Be Effective)
Step 3 - Article/Content Creation
- Create Original Featured Image For Each Article (Minimum 1 Per Article)
- Optimize On-Page SEO Factors For Each Article Based On The Primary Keyword It Will Be Targeting
Step 4 - Build 1st, 2nd, and 3rd Tier Backlinks
- Share Article On Multiple Social Media & Web 2.0 Platforms
- Find Relevant Websites To Build Citations & Backlinks From
Step 5 - Verify Consistent NAP (Name, Address, Phone) On Major Business Directories
- Google My Business
6 Easy Ways To Create Custom Content For Local Landing Page:
1. Local Relevant Info
Information about the area that relates to service.
2. Info About Service Specifically In That Area
Your business’s history in the area, why you like the area, what services your provide at that location.
3. Info about the office, building, management team
You can include employee bios etc.
4. Location specific rich media
Pictures, videos, descriptions of office there, work that you’ve done in the area, or about the suburb in general that pertains to your work.
Get reviews from customers in that area, or reviews of work you’ve done in that area.
Google Review Link For Jack Jones Trucking
Here's a handy PDF that you can print out and give to your customers to make it easy for them to review you!
6. Maps & Directions
Maps of the area, directions to your office etc.
8 Key Elements Of Your Local Landing Page
1. Keywords in main elements
Variations of your keywords / longtails not repeating in your title, h1s, etc + location
Have your name, address, phone number in schema markup
Map of your location (google map embed)
Including service information, staff info, building info, service in that area + pictures of everything.
5. Trust symbols
Trust symbols of organizations your a part of, BBB accreditation, etc.
6. Contact Form
HUGE Contact Form on right hand side.
7. Big CTA
Tell people what to do – call you, email you, fill out a form, print your coupon, etc.
8. Links to directories for that specific location
Review links or links to local specific pages.